Latest · Growth Strategy
Integrating Physician Practices Without Losing Patients
The deal closes in a boardroom. It succeeds or fails at the front desk. Every physician practice acquisition comes with a spreadsheet. Revenue per…
The CMO Notebook
Field notes on growth, brand and AI — from the operator's chair.
No theory for its own sake. These are the frameworks, decisions and hard lessons from running marketing where the numbers are real and the board is watching.
AI in Marketing
Rebuilding the Marketing Org Chart for the AI Era
Most marketing org charts in 2026 look exactly like they did in 2019. The boxes are the same: content, creative, paid media, SEO, email,…
M&A & Multi-Location
The First 90 Days After an Acquisition: A Brand Integration Checklist
The deal closes, the press release goes out, and everyone celebrates. Then the hard part starts. The first 90 days after an acquisition decide…
Marketing Leadership
This Week in Marketing: Your Dashboard Lied, the Platforms Blinked, and Reddit Became Your SEO Team
If you only had time for one marketing headline this week, make it this: AI didn’t just change how customers find us. It changed…
Brand & Positioning
The 7 C’s of Marketing: A CMO’s Framework for Sustainable Growth
Marketing teams rarely suffer from a shortage of activity. They launch campaigns, publish content, optimize ads, build dashboards, and experiment with new technology. Yet…
AI in Marketing
Speed-to-Lead with AI Agents
Introduction: The first five minutes decide the deal. Every marketer knows the sting of a lead that went nowhere. The form was filled out,…
Brand & Positioning
Home Services Marketing Is a Trust Business, Not a Clicks Business
Why the most important metric in home services never appears in an attribution report Every month I review a dashboard full of numbers: cost…
AI in Marketing
SEO Isn’t Dead—but the CMO Now Needs an AEO/GEO Strategy
SEO Isn’t Dead—But the CMO Now Needs an AEO/GEO Strategy Every few years, someone declares SEO dead. Social media was supposed to kill it.…
AI in Marketing
I’m a CMO. Here’s How AI Actually Fits Into My Marketing Organization
There is no shortage of conversation about artificial intelligence in marketing. Depending on who you listen to, AI is either going to replace the…
Uncategorized
A practical framework for using AI as a CMO
AI can help marketers move faster, but only when it is connected to a clear business objective. This practical framework shows how to use AI for research, creation, and optimization while keeping strategy and human judgment at the center.
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