Topic

Category: Brand & Positioning

Standing for something specific — and getting paid for it.

Brand & Positioning

The 7 C’s of Marketing: A CMO’s Framework for Sustainable Growth

Marketing teams rarely suffer from a shortage of activity. They launch campaigns, publish content, optimize ads, build dashboards, and experiment with new technology. Yet…

October 12, 2026 · 7 min read

Brand & Positioning

Home Services Marketing Is a Trust Business, Not a Clicks Business

Why the most important metric in home services never appears in an attribution report Every month I review a dashboard full of numbers: cost…

October 7, 2026 · 7 min read

AI in Marketing

I’m a CMO. Here’s How AI Actually Fits Into My Marketing Organization

There is no shortage of conversation about artificial intelligence in marketing. Depending on who you listen to, AI is either going to replace the…

October 4, 2026 · 7 min read