Growth Strategy
Integrating Physician Practices Without Losing Patients
The deal closes in a boardroom. It succeeds or fails at the front desk. Every physician practice acquisition comes with a spreadsheet. Revenue per…
Topic
Category: Marketing Leadership
Building teams, earning the board’s trust, and leading through change.
M&A & Multi-Location
The First 90 Days After an Acquisition: A Brand Integration Checklist
The deal closes, the press release goes out, and everyone celebrates. Then the hard part starts. The first 90 days after an acquisition decide…
Marketing Leadership
This Week in Marketing: Your Dashboard Lied, the Platforms Blinked, and Reddit Became Your SEO Team
If you only had time for one marketing headline this week, make it this: AI didn’t just change how customers find us. It changed…
Brand & Positioning
The 7 C’s of Marketing: A CMO’s Framework for Sustainable Growth
Marketing teams rarely suffer from a shortage of activity. They launch campaigns, publish content, optimize ads, build dashboards, and experiment with new technology. Yet…
Brand & Positioning
Home Services Marketing Is a Trust Business, Not a Clicks Business
Why the most important metric in home services never appears in an attribution report Every month I review a dashboard full of numbers: cost…
AI in Marketing
SEO Isn’t Dead—but the CMO Now Needs an AEO/GEO Strategy
SEO Isn’t Dead—But the CMO Now Needs an AEO/GEO Strategy Every few years, someone declares SEO dead. Social media was supposed to kill it.…