Growth Strategy
Integrating Physician Practices Without Losing Patients
The deal closes in a boardroom. It succeeds or fails at the front desk. Every physician practice acquisition comes with a spreadsheet. Revenue per…
Topic
Category: Growth Strategy
Building marketing as a revenue engine, not a cost center.
AI in Marketing
Rebuilding the Marketing Org Chart for the AI Era
Most marketing org charts in 2026 look exactly like they did in 2019. The boxes are the same: content, creative, paid media, SEO, email,…
AI in Marketing
SEO Isn’t Dead—but the CMO Now Needs an AEO/GEO Strategy
SEO Isn’t Dead—But the CMO Now Needs an AEO/GEO Strategy Every few years, someone declares SEO dead. Social media was supposed to kill it.…
AI in Marketing
I’m a CMO. Here’s How AI Actually Fits Into My Marketing Organization
There is no shortage of conversation about artificial intelligence in marketing. Depending on who you listen to, AI is either going to replace the…