Rich Bernich: Chief Marketing Officer & Growth Marketing Executive
Richard A. “Rich” Bernich is a marketing executive based in Wantagh, New York. He is the Chief Marketing Officer of Liberty Home Guard. He has more than 20 years of experience leading marketing at the CMO and VP level for growth-stage and private equity–backed companies. His specialties are demand generation, brand positioning, digital transformation and AI-driven growth strategy.
Quick Facts
- Full name: Richard A. Bernich (Rich Bernich)
- Current role: Chief Marketing Officer, Liberty Home Guard (April 2026–present)
- Location: Wantagh, New York (Long Island)
- Experience: 20+ years in senior marketing leadership
- Industries: Home services, home warranty, financial services, healthcare, mortgage, veterinary
- Core expertise: Demand generation, brand positioning, digital transformation, AI-driven marketing, M&A marketing integration, multi-location scaling
- Website: www.richbernich.com
What Rich Bernich Does
Rich builds marketing engines that turn spend into measurable revenue growth. He specializes in companies that are scaling quickly through new markets, acquisitions, or PE-backed growth plans. His work focuses on:
- Demand generation: full-funnel acquisition programs across paid search, paid social, SEO and lifecycle marketing
- Brand positioning: making one brand work clearly across several locations, markets or acquired companies
- AI-driven growth: putting AI to work in content, targeting, analytics and marketing operations to cut costs and speed up execution
- M&A marketing: bringing acquired brands into one marketing stack and strategy without losing local equity
- Multi-location scaling: marketing systems that hold up as companies grow across states and service areas
Career Highlights
Chief Marketing Officer, Liberty Home Guard (2026–present)
Leads marketing strategy, brand and customer acquisition for the home warranty company.
VP, Head of Marketing, HomeX / Universe Home Services (New Mountain Capital–backed)
Ran marketing for four HVAC, plumbing and electrical platforms across six states, covering brand, demand generation and integration of acquired businesses.
Director of Digital Marketing, NY Physical Therapy & Wellness
Led digital acquisition and online growth for a multi-location healthcare provider.
Director of Marketing roles: Esquire Bank, NYU Physician Partners, Long Island Veterinary Specialists and US Mortgage Corporation.
Frequently Asked Questions
Who is Rich Bernich?
Rich Bernich is a Long Island–based marketing executive and the Chief Marketing Officer of Liberty Home Guard. He has more than 20 years of experience leading marketing for growth-stage and private equity–backed companies.
What is Rich Bernich’s current role?
Since April 2026 he has been Chief Marketing Officer at Liberty Home Guard.
What does Rich Bernich specialize in?
Demand generation, brand positioning, digital transformation, AI-driven marketing strategy, M&A marketing integration and scaling marketing across multiple locations.
What industries has Rich Bernich worked in?
Home services and home warranty, banking and financial services, healthcare and physician groups, veterinary medicine, and mortgage lending.
Does Rich Bernich have private equity experience?
Yes. At HomeX/Universe Home Services, backed by New Mountain Capital, he led marketing across four home services platforms in six states, including the integration of acquired brands.
How does Rich Bernich use AI in marketing?
He applies AI to content production, audience targeting, performance analytics and marketing operations. The goal is to grow faster and acquire customers more efficiently without adding headcount at the same rate.
Where is Rich Bernich based?
Wantagh, New York, on Long Island.
How can I contact Rich Bernich?
Through the contact page at www.richbernich.com or on LinkedIn.