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Work

25 Years of Building Brands That Grow

I’ve spent my career leading marketing for growth-stage and PE-backed companies, the kind of organizations where marketing has to prove its value in revenue, not just reach. The work below spans home services, healthcare, financial services, and veterinary medicine, across single locations and multi-state platforms.

What ties it together is a simple belief: great marketing is equal parts strategy, creativity, and accountability.

Hip Dysplasia Ad for Long Island Veterinary Specialists.
General Branding Commercial—Long Island Veterinary Specialists
“Father In Law” – Universe Homoe Services
“HVAC Golf Commercial”—Universe Home Service
Universe Home Services – Melanie Friedlander Interview

Press Releases

Pediatric Unit Brings Top Emergency Care to Brooklyn

NYU Langone Ambulatory Care Practice in Bay Ridge Begins Phased Opening

Blog Posts

Universe Home Services—Blog Post

The Long Island Homeowner’s Guide to Preparing HVAC, Plumbing, and Electrical Systems for Summer

Repair or Replace Your Furnace? A Long Island Homeowner’s Guide

Why Do My Lights Flicker When I Turn On Appliances?

Can Your Electrical Panel Handle an EV Charger?

What to Do If Your Water Pipes are Frozen

Liberty Home Guard—Blog Post

Introducing HVAC Guard: Focused Protection for the System That Works Hardest in Your Home

Liberty Home Guard Named Best Overall Home Warranty Company by U.S. News & World Report for 2026

Ideal Indoor Humidity Levels: What Every Homeowner Needs to Know