M&A & Multi-Location
The First 90 Days After an Acquisition: A Brand Integration Checklist
The deal closes, the press release goes out, and everyone celebrates. Then the hard part starts. The first 90 days after an acquisition decide…
Topic
Tag: SEO
Brand & Positioning
Home Services Marketing Is a Trust Business, Not a Clicks Business
Why the most important metric in home services never appears in an attribution report Every month I review a dashboard full of numbers: cost…
AI in Marketing
SEO Isn’t Dead—but the CMO Now Needs an AEO/GEO Strategy
SEO Isn’t Dead—But the CMO Now Needs an AEO/GEO Strategy Every few years, someone declares SEO dead. Social media was supposed to kill it.…