SWOT Analysis

Writing Your First SWOT Analysis

A SWOT analysis is a fundamental strategic business planning and analysis technique used to identify internal capabilities and external opportunities, threats, and constraints. The “SWOT” stands for strengths, weaknesses, opportunities, and threats. This method–developed in 1960 by Charles Mulford Robinson–is an easily-applied framework that extends the more traditional input-output analysis approach to cover environmental sustainability issues. Read More