Why Marketing Your Product Is More Important Than The Product Itself

Original Posting Forbes.com

With roughly $4.8 trillion in retail e-commerce sales projected globally by 2021, it would appear that there is ample opportunity for e-commerce businesses to excel. However, nearly 8 out of 10 online stores fail within the first 24 months, often due to problems concerning subpar branding and an excessive emphasis on the product itself rather than marketing the product.

While your product is critical to sustainable business success, poor branding in a digital era of social credibility and brand recognition can make your product irrelevant. Read More