Google My Business (GMB) for small business

Nothing levels the playing field like digital marketing for small businesses trying to compete with larger corporations. In reality, with a few key resources committed to the right marketing plan, a tiny firm may rank higher on search engines than much bigger competitors.
To stand out from the crowd, all you need is great digital content for your target audiences and a way to track how effective that content is. Digital marketing with a high return on investment (ROI) is the key to determining the success of your content and creating more efficient content to boost your small business’s ROI. Read More

Common Marketing Terms – Part One

The marketing terminology industry is an enormous and often confusing one. Many people are not even aware of the terminology used in digital advertising, but anyone who has participated in a conversation about Internet marketing practices will have come across a broad range of terms. Luckily for them, we’ve compiled this list to help you find the right information on any topic related to digital marketing.
Read More

SWOT Analysis

Writing Your First SWOT Analysis

A SWOT analysis is a fundamental strategic business planning and analysis technique used to identify internal capabilities and external opportunities, threats, and constraints. The “SWOT” stands for strengths, weaknesses, opportunities, and threats. This method–developed in 1960 by Charles Mulford Robinson–is an easily-applied framework that extends the more traditional input-output analysis approach to cover environmental sustainability issues. Read More

richard-bernich-dental-blog-post

Top dental marketing trends dentists need to know about

There are a few marketing steps that every dental practice should be taking by now. Are you on board, and are you handling these marketing steps effectively?

The dental industry is a very competitive field. Dental professionals have to continuously up their marketing games if they want to get ahead and catch the attention of potential clients. You may think your practice is doing fine. But you know what? It can do better. A few tweaks in your dental marketing strategy might be all you need. 

Read More