Google My Business (GMB) for small business

Nothing levels the playing field like digital marketing for small businesses trying to compete with larger corporations. In reality, with a few key resources committed to the right marketing plan, a tiny firm may rank higher on search engines than much bigger competitors.
To stand out from the crowd, all you need is great digital content for your target audiences and a way to track how effective that content is. Digital marketing with a high return on investment (ROI) is the key to determining the success of your content and creating more efficient content to boost your small business’s ROI. Read More

google-my-business

Why your companies Google My Business MUST be a part of your marketing strategy.

As of late, Google is quickly becoming the ultimate tool used to find local information and services. They are also the go-to source for your business’s Google My Business (GMB) listing. Maybe you realized that after forgetting or ignoring your GMB business listing for quite some time. If so, it’s time to get back on track by updating it in an authentic way and making sure that all of the appropriate information is readily available to potential customers and clients alike. Read More

How you should and should not answer online reviews

How do I answer online reviews?

This is a question I am always asked and there are so many different opinions on this subject.

If you’ve ever been tempted to respond to a negative review of your business, be careful! You are not allowed to say anything that would personally identify the reviewer, and you can only correct factual errors. So here are some guidelines for how to respond appropriately: Read More