Marketing Hiring Slows. Is A Recession On The Horizon?
Recessions are never easy to predict—except in hindsight. However, the most recent CMO Survey, published in February 2019, points to CMOs’ fears that a recession is approaching fast. In past blogs we highlighted CMOs’ focus on market penetration as a low-risk growth strategy and their precipitous 21% drop in optimism about the U.S. economy. These are not the indicators of aggressive executives focused on growth. They are the indicators of leaders covering their flanks. Read More