google-my-business

Why your companies Google My Business MUST be a part of your marketing strategy.

As of late, Google is quickly becoming the ultimate tool used to find local information and services. They are also the go-to source for your business’s Google My Business (GMB) listing. Maybe you realized that after forgetting or ignoring your GMB business listing for quite some time. If so, it’s time to get back on track by updating it in an authentic way and making sure that all of the appropriate information is readily available to potential customers and clients alike. Read More

How you should and should not answer online reviews

How do I answer online reviews?

This is a question I am always asked and there are so many different opinions on this subject.

If you’ve ever been tempted to respond to a negative review of your business, be careful! You are not allowed to say anything that would personally identify the reviewer, and you can only correct factual errors. So here are some guidelines for how to respond appropriately: Read More

Common Marketing Terms – Part One

The marketing terminology industry is an enormous and often confusing one. Many people are not even aware of the terminology used in digital advertising, but anyone who has participated in a conversation about Internet marketing practices will have come across a broad range of terms. Luckily for them, we’ve compiled this list to help you find the right information on any topic related to digital marketing.
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SWOT Analysis

Writing Your First SWOT Analysis

A SWOT analysis is a fundamental strategic business planning and analysis technique used to identify internal capabilities and external opportunities, threats, and constraints. The “SWOT” stands for strengths, weaknesses, opportunities, and threats. This method–developed in 1960 by Charles Mulford Robinson–is an easily-applied framework that extends the more traditional input-output analysis approach to cover environmental sustainability issues. Read More