google-my-business

Why your companies Google My Business MUST be a part of your marketing strategy.

As of late, Google is quickly becoming the ultimate tool used to find local information and services. They are also the go-to source for your business’s Google My Business (GMB) listing. Maybe you realized that after forgetting or ignoring your GMB business listing for quite some time. If so, it’s time to get back on track by updating it in an authentic way and making sure that all of the appropriate information is readily available to potential customers and clients alike. Read More

Common Marketing Terms – Part One

The marketing terminology industry is an enormous and often confusing one. Many people are not even aware of the terminology used in digital advertising, but anyone who has participated in a conversation about Internet marketing practices will have come across a broad range of terms. Luckily for them, we’ve compiled this list to help you find the right information on any topic related to digital marketing.
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rich bernich marketing jobs

From FORBES.com – Marketing Hiring Slows. Is A Recession On The Horizon?

Marketing Hiring Slows. Is A Recession On The Horizon?

Recessions are never easy to predict—except in hindsight. However, the most recent CMO Survey, published in February 2019, points to CMOs’ fears that a recession is approaching fast. In past blogs we highlighted CMOs’ focus on market penetration as a low-risk growth strategy and their precipitous 21% drop in optimism about the U.S. economy. These are not the indicators of aggressive executives focused on growth. They are the indicators of leaders covering their flanks. Read More

Why marketing to seniors is so terrible

This article appears in Fast Company

Ads geared toward older consumers tend to be condescending at best, offensive at worst. Here’s why marketers get seniors wrong. Plus, a look at the brands that are getting it right, from Mercedes to Covergirl.

Honest question: When was the last time you saw anyone over 55 in a decent ad? The world of advertising is a hellscape full of reverse mortgages, erectile dysfunction pills, and bathtubs that won’t kill you.

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Why Marketing Your Product Is More Important Than The Product Itself

Original Posting Forbes.com

With roughly $4.8 trillion in retail e-commerce sales projected globally by 2021, it would appear that there is ample opportunity for e-commerce businesses to excel. However, nearly 8 out of 10 online stores fail within the first 24 months, often due to problems concerning subpar branding and an excessive emphasis on the product itself rather than marketing the product.

While your product is critical to sustainable business success, poor branding in a digital era of social credibility and brand recognition can make your product irrelevant. Read More