A backlink is a link created when one website links to another. Backlinks are also called “inbound links” or “incoming links.” Backlinks are important to SEO. Multiple backlinks can help improve a website’s search engine rankings, but only if the website receives organic traffic from search engines such as Google, Yahoo!, and Bing.
The number of websites linking to your site will impact how often it appears in the “Top 10” section of Google searches. You can also build backlinks by writing an article and posting it on a reputable site like Hubpages or Medium, which share certain keywords with your own article.
If you are an author or artist, you can also build backlinks by using an article marketing service like EzineArticles.com to publish articles about your art or your books. If you create a profile on social media sites such as Facebook and LinkedIn, you can also build backlinks by posting links to your recent work.
You can also develop backlinks by posting comments on popular blogs within your niche (providing that the links are relevant to the topic) and creating content-rich articles that other websites might be interested in linking to. Posting videos on YouTube will help attract backlinks as well, since it is considered a good practice for SEO by Google.
Google, Bing and Yahoo! have all changed their algorithms. For more information about these changes, look for “Backlink Scrutiny” on the toolbar at the top of search results pages (SERPs) to see which links are being penalized.
Here are some guidelines that can help you avoid penalty:
* Avoid using any unnatural link building techniques such as cloaking, keyword spamming, content scraping or others; doing these activities can result in a Google penalty.
* Avoid posting webpages from scratch with no backlinks; doing this is too risky. You will not be able to get quality content without a published page that draws traffic from search engines like Google and Bing that feature your content.
* Avoid publishing pages that do not have links to authority sites; if you don’t have links from other high authority websites, Google and Bing will not want to link to your webpages either.
* Avoid publishing pages with nothing but self-promotion; these pages will not be very useful to readers or good for SEO.
* Avoid posting too many articles on content farms that have low quality backlinks or no backlinks at all. You want your articles posted on sites that draw organic traffic that search engines like Google feature in the “Top 10” section of searches. Even if the site prohibits linking back to your site, you should take advantage of this opportunity anyways, because it can improve organic traffic to your website.
When posting links on other websites, it is important to avoid using cloaking techniques that link to your own homepage. “Cloaking” redirects a web user from the site the web user is visiting to your own site. This can be a legal violation and even if it isn’t legal, cloaking techniques can damage your search engine rankings.
When posting links on other sites, make sure that they include captions with keyword phrases and that your backlink text is not copied verbatim from another source; this will get you penalized by Google when they discover what you have been doing.