Even with a healthy budget and a compelling mandate, nonprofit marketers have major challenges to overcome. And in doing so, many of the best practices dominating the for-profit discussions simply aren’t relevant. That’s why it’s so important for us to look for inspiration in other nonprofit marketing examples.
We’re all creating campaigns to generate support, raise awareness, reach larger audiences, develop fundraising efforts, connect with advocates, and ultimately drive change. And during my five years in a leadership role at a foundation focused on supporting entrepreneurship in emerging markets, I learned firsthand the challenges of nonprofit digital marketing and just how important being inspired by others in the space is.
Because while developing content is key, it’s critical to have diversified content distribution plans in place to maximize ROI and reach the audiences that can help you change the world. By looking to other nonprofit marketing examples, it can help you develop evolved strategies and imagine new possibilities to achieve your goals—so you don’t have to employ the same tricks, over and over again.
This article appears on www.skyward.com