How you should and should not answer online reviews

How do I answer online reviews?

This is a question I am always asked and there are so many different opinions on this subject.

If you’ve ever been tempted to respond to a negative review of your business, be careful! You are not allowed to say anything that would personally identify the reviewer, and you can only correct factual errors. So here are some guidelines for how to respond appropriately: Read More

Common Marketing Terms – Part One

The marketing terminology industry is an enormous and often confusing one. Many people are not even aware of the terminology used in digital advertising, but anyone who has participated in a conversation about Internet marketing practices will have come across a broad range of terms. Luckily for them, we’ve compiled this list to help you find the right information on any topic related to digital marketing.
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