Even with a healthy budget and a compelling mandate, nonprofit marketers have major challenges to overcome. And in doing so, many of the best practices dominating the for-profit discussions simply aren’t relevant. That’s why it’s so important for us to look for inspiration in other nonprofit marketing examples.
We’re all creating campaigns to generate support, raise awareness, reach larger audiences, develop fundraising efforts, connect with advocates, and ultimately drive change. And during my five years in a leadership role at a foundation focused on supporting entrepreneurship in emerging markets, I learned firsthand the challenges of nonprofit digital marketing and just how important being inspired by others in the space is. Read More