3 Nonprofit Marketing Examples of An Effective Content Distribution Strategy

rbernich

Even with a healthy budget and a compelling mandate, nonprofit marketers have major challenges to overcome. And in doing so, many of the best practices dominating the for-profit discussions simply aren’t relevant. That’s why it’s so important for us to look for inspiration in other nonprofit marketing examples.

We’re all creating campaigns to generate support, raise awareness, reach larger audiences, develop fundraising efforts, connect with advocates, and ultimately drive change. And during my five years in a leadership role at a foundation focused on supporting entrepreneurship in emerging markets, I learned firsthand the challenges of nonprofit digital marketing and just how important being inspired by others in the space is. Read More

Why marketing to seniors is so terrible

rbernich

This article appears in Fast Company

Ads geared toward older consumers tend to be condescending at best, offensive at worst. Here’s why marketers get seniors wrong. Plus, a look at the brands that are getting it right, from Mercedes to Covergirl.

Honest question: When was the last time you saw anyone over 55 in a decent ad? The world of advertising is a hellscape full of reverse mortgages, erectile dysfunction pills, and bathtubs that won’t kill you.

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Why Marketing Your Product Is More Important Than The Product Itself

rbernich

Original Posting Forbes.com

With roughly $4.8 trillion in retail e-commerce sales projected globally by 2021, it would appear that there is ample opportunity for e-commerce businesses to excel. However, nearly 8 out of 10 online stores fail within the first 24 months, often due to problems concerning subpar branding and an excessive emphasis on the product itself rather than marketing the product.

While your product is critical to sustainable business success, poor branding in a digital era of social credibility and brand recognition can make your product irrelevant. Read More